How to do warm outreach like an expert

Inbound leads are fucking amazing.

You just post some content and someone buys your stuff.

How cool is that?

BUT… as cool as they are, most of us can’t rely on them.

They’re too unpredictable.

So what do we do?

We do outreach.

However, most people are fighting an uphill battle with this.

They’re sending DM campaign after DM campaign hoping to finally land a client.

Yet…

Nothing.

ZERO clients.

Let me teach you my 7-step framework for successful warm outreach:

1. Identify prospects

Because you’re a responsible business owner, you have your ICP ready & defined.

It’s time to go hunting.

Where can they be found on X?

Are there particular people they follow?

Do they post certain content?

It’s your job to find them.

2. Add them to a list

Then… Add them to a list.

Make sure that the list is private (we don’t want embarrassing hiccups).

3. Engage with them for 5 days

Use TweetDeck to engage with them DAILY.

30 minutes a day of engaging with your prospects.

Make yourself known.

4. DM them

Once you feel like they know you…

Send them a nice & genuine message. Compliment them. Start a conversation.

5. Have a conversation

It’s time to be a normal human being.

Have a normal conversation with them. Simple right?

6. Ask about their problems

Take the lead and ask them about their problems.

What are they struggling with?

We do this to qualify whether they’re actually our ICP.

If they are… we can help them.

7. Offer them a conversation

Empathize with their problems.

Emphasize that you’ve been there too (if you have).

And then…

You help them by offering a free conversation. 

Just a low-commitment conversation where you help.

Oh… and you also pitch your service.

This is the cut-the-crap way to acquire leads with warm outreach.

No faking interest. Just straight-up authenticity.

See you tomorrow!

Tim <3

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