Want to build a trustworthy brand?

It’s currently raining outside.

I’m listening to instrumental Jazz music and sipping on a cup of specialty coffee from Uganda.

I don’t know if there’s anything that feels better than being comfy & cozy inside, working on your business while it’s cold and rainy outside.

Lmk if you can think of anything more pleasurable.

Anyways…

The Jazz music got me feeling a little bit philosophical.

Why?

I’ve been thinking about how other people would perceive my brand if they first stumbled upon it.

Because let’s face it: The first impression your brand has on people is HUGELY important if you want to have them follow you, opt-in to your newsletter, and later become paying customers.

And here’s what I’ve realized:

The brands I’m attracted to most are NOT the ones that:

• Provide the most value

• Have the most social proof

• Deliver the most unique insights

No no no…

It’s something else.

Something that’s so hugely important but often overlooked (because it can seem kind of “woo woo”).

It’s your personality.

More specifically: your personal experiences and what those tell me about you as a person.

If this seems to "woo science” for you … you’re free to click off this email—no hard feelings.

But if you want to build a brand that people trust & buy from just because it’s YOU… listen closely.

Because in this email I’ll show you how to:

Become Irreplaceable & Unique

(In a market full of lookalikes and clones).

Think about it: NO ONE can replace you and your personality—because we’re all unique due to our genes and life experiences.

But—as an introvert—I used to struggle with “revealing” my true personality.

I like to keep things to myself.

Just peacefully and quietly live my life.

But this was slowly KILLING my brand just a couple of months ago.

The cure to this is self-understanding—getting to know yourself better—and then leaning into your “authentic personality.”

This is actually quite fun.

(I mean, we’re all somewhat narcissistic deep down, and learning more about ourselves strikes that “narcissistic vein”).

Here’s how to understand more about yourself so you can lean more into your personality & build a stronger personal brand:

• Take personality tests: Take personality tests such as:

  • The MBTI Test

  • The Big 5 Test

  • Principles You
    

• Introspection: Ask yourself questions such as:

  • What are the 3 personality traits that would describe me best?

  • What are my 3 biggest strengths?

  • What are my 3 biggest weaknesses?

  • What are the “defining stories” of my life and how have they shaped me?
    

• Ask your loved ones: You can ask those same questions to your friends, family, spouse, pet dog, whoever. This will often give you different insights because other people perceive you differently.

The key here is to “package” your Dream Client’s problems in your own personal experiences.

For example:

I help my clients claim back their time so they can focus on working ON their business instead of IN their business (which prevents them from long-term growth).

One of the experiences I had with this was last year when I ran a webdesign agency:

I was working 10+ hours a day sending out 100s of cold emails and recording loom videos to attract new clients.

The problem?

I was putting so much emphasis on attracting NEW clients (because I had to stay afloat) … that I wasn’t able to deliver for my existing clients.

Which led to them churning & asking for refunds leaving me feeling like a failure, completely stressed out of my mind.

Do you see the power in this?

My Dream Client will resonate with this story and say: “Woah, I’m in that EXACT situation. He understands me!”

Look…

Everyone can describe an imaginary character’s situation … but no one except YOU can describe your own personal experiences.

Lean into that.

Talk soon,

Tim <3

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Don’t be shy and reply. ;)

(Also feel free to reply if you didn’t like this email—for some inexplicable reason…)