“This SUCKS”

Listen up fellas.

I'm gonna spit some raw, cold-blooded truth right now:

Being your own boss
f*cking sucks.

Yes, I said it.

It ain't all sunshine and rainbows like they tell you.

The truth is: barely ANY of the kiddos you see lurking around the interwebs claiming to be “entrepreneurs” are better off than you.

No 10k months, steak for dinner every night, or buying their mom a mansion.

And even if you've unlocked those things…

…it's still brutal af.

You have the uncertainty of whether you're gonna maintain your success or if you're just a fluke, impostor syndrome creeping in, and lifestyle inflation eating up close to everything you've worked so hard for.

Trust me… I've been there.

(And don't you DARE think this couldn't happen to you. You might think you're one of those special snowflakes “immune” to lifestyle inflation… You're not. Have some humility.)

But what's the point of me berating this online bizniz stuff and shitting on your favorite gurus?

Simple:

To set your expectations straight.

Ok great.

Now that you know that business sucks… let's talk about how we can make it a little bit less sucky, shall we?

Because let's face it:

The alternative (working a crappy 9-5) is even more sucky.

But there's ONE advantage a 9-5 has that I'm trying to “simulate” in my business at the moment.

External
accountability.

So I'm currently working on a few projects with 2 fellow marketers.

And because we're a team…

We can't let each other down. Else?  We don't get laid paid.

See, it's much easier (at least for me) to let myself down than to let others down.

I dunno… there's something about overdelivering for others (my clients or my business partners) that gives me a HUGE dopamine rush and pushes me to perform.

You might know this from the gym:

You're hitting a set of Pullups and it's just one of those days. You're not feeling it and you're close to saying “screw it, I'll leave a few reps in the tank.”

BUT THEN…

Your gym crush enters the building. And she's looking at you… Smiling! And… OH MY GAWD…

She's got those leggings on with the scrunch down the asscrack making her look EXTRA thicc today. 😵

Next thing you know?

BAM!
You hit a PR.

And this is how you game the system.

It might seem like you're giving up freedom… But it's done the exact opposite for me.

It's made my work more enjoyable (because it feels more meaningful).

It's made it easier to stick to deadlines (giving me MORE free time).

And it's improved my communication skills – one of the most important business skills.

This might not work for everyone. That’s fine.

The point of this email is to get you to think about how you can make running a business easier for YOU.

• What motivates you?

• What are your strengths?

• What are your Achilles Heels?

Then, tailor your business to suit YOU – not anyone else.

Reply to this email with what motivates you.

Tim <3

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