The “weird” visualization to RIP your audience out of passivity

Picture this:

You’re sitting in the train station, patiently waiting for your train to finally arrive so you can return home from your 9-5 to work on your business.

It’s been a rough day.

Your dickhead boss has buried you in projects and tasks to be finished by Friday … your coworkers were freaking out over the coffee machine being broken (and you just couldn’t help but think: “Why am I spending time with these losers?” … and, overall you feel like a complete trainwreck.

To kill some time, you whip out your phone and open the X app. You’re not actively thinking—just scrolling through your feed and seeing what interests you. 

When—all of a sudden—this one post “jumps” at you.

You’ve already scrolled on but you can’t help yourself but swipe back up to read the first line again—“Is that…?”—And before you know it … you’ve spent the next 15 minutes reading this post and clicking through this random guy’s profile.

Sound relatable?

Well, that’s how most of your audience operates when scrolling social media.

They’re distracted.

They’re in a passive state of mind,
thinking about completely unrelated things.

See, most creators have the “attention game” completely backward.

They expect their audience to always be thinking about whatever it is they’re posting about.

This is a mistake.

Do you really think Jim, who wants to build a business alongside his 9-5, is thinking about copywriting while he’s being molested with impossible deadlines by his boss and is now looking to “escape” on Twitter?

No.

You need to catch them where they’re at.

Next time, when writing content:

Visualize your audience, sitting on the toilet, or waiting for their train just casually scrolling through their feed and think about what will jolt them out of their passivity.

This “trick” alone will help you write better hooks than 99% of creators.

Tapping into their current state of mind is how you REALLY get them to listen to you.

(Not by using viral hook frameworks).

Just a quick tip for y’all today.

Talk soon,

Tim <3

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