The 4 ways to tap inside your reader's "inner monologue"

Okay, look.

About halfway through writing this email, I was almost about to say:

NOPE!

…I’m not publishing this for free.
This is FAR too valuable.

Because indeed… this is probably the most valuable email I’ve ever written.

I know only 1% of you reading this will value how much this is worth… but I hope that to you guys—who are taking this seriously—I’m able to help you out big time.

Let’s dig in.

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Let’s spare ourselves the intro. You’ve read the subject line after all.

If you want to…

Tap into your Dream Client’s inner monologue, you must describe their real-world LIVED EXPERIENCE as accurately as possible.

I’m talking about the SPECIFIC situations they’re facing on a daily basis:

• Checking their Stripe account to see yet another customer has churned and feeling like a complete and utter failure after having sacrificed the last MONTHS building their product

• Trying to put on that pair of jeans that used to look so good on them, but barely squeezing it up their thighs, thinking: “God, I’ve let myself go.”

• Sitting down at the cafe and spotting a cute girl they want to talk to but getting so stuck inside of their head, thinking about what to say, that she just gets up and leaves after 20 minutes. (And then thinking about what they could have done better later that night).

Just to mention a few examples.

There are 4 ways to tap into those specific lived scenarios (whatever it might be for your Dream Client):

1. Think back to your past: If you’ve been your Dream Client in the past, this step should be fairly easy for you. Think back to how the problem you’ve solved was manifesting in your life.
   
   What specific situations do you remember and how did they make you feel? What time of day? What were your thoughts?

2. Market research calls: By far the best one. The first step is to start a conversation with your Dream Clients in the DMs. Seek them out on social media, start a genuine convo with them, and ask them to hop on a call with you. Then … ask them probing, thoughtful questions such as the following:
   

   1. What is the biggest problem you’re facing right now in achieving [their dream outcome]?

   2. What do you think is causing that problem?

   3. What have you tried already to fix this problem? Why hasn’t it worked?

   4. When is this problem most apparent? What does it feel like? What specific situations do you remember?

   5. What do you worry will happen if you don’t solve this problem?

3. Conduct surveys: Most people do surveys all wrong. They ask questions like “Would you buy this product?” and expect an honest answer. That’s not how it works. Your goal with surveys is to uncover your Dream Client’s perceived problems and how they manifest in their lives. So the best thing to do would be to ask the same questions as on a market research call. However … we first need to qualify them (to ensure the RIGHT people—your Dream Clients—are filling out the survey):
   

   1. Are you a [Dream Client description]? 

   2. What’s your current MRR? — to ensure they can pay

4. Reddit Forums: This can be a true goldmine. There’s tons of people complaining about their problems on Reddit. The way to find your Dream Client on there? Let’s say you’re targeting SaaS founders who are in desperate need of a Ghostwriter. To understand their problems I’d google something like: “What I hate about being a SaaS founder Reddit”. The formula is:
   
   “What I hate about being [Dream Client] Reddit.”
   
   You can do the same for their dreams and desires by the way:
   
   “What I love about being [Dream Client] Reddit.”

Take note of all the things they’re complaining about and/or what they want to achieve and compile them in ONE file. (The “research” folder).

B a “detective” who investigates the SPECIFIC problems and the SPECIFIC lived experiences your Dream Clients face.

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Even though this was a short email …

I truly believe it’s the most valuable email I’ve ever published. You might not appreciate the value of this.

So here’s what I want you to do:

Pretend as though you’d paid me $2,250 to get access to this information (that’s what I charge for 1-on-1 coaching nowadays). And, most importantly…

ACTUALLY IMPLEMENT IT.

Why am I giving away this much value?

I dunno.

Maybe because I’m a nice person. Who knows?

Anyways, I’m working on some cool things right now. (Venturing out onto LinkedIn to see what’s up over there. So far really digging it!)

But I’ll try to keep you posted.

It’s been a busy past few days.

Talk soon,

Tim <3