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Tim Schreiber
April 07, 2025

Actually… I lied.

I have nothing to sell you today unfortunately 😢

But don't fret… I have something else for you.

That something is a copywriting tip (yay!) that could well save you from a lot of embarrassment and AI-sounding copy.

So, lately I've been working on a project with a lifestyle influencer.

The funny thing is… I've never actually talked to the guy. Only watched his videos and read his posts.

And now, I'm supposed to write 1000s of words of copy for him… in HIS STYLE.

This is no ez job.

Matching someone's style is one of the most challenging feats as a copywriter.

When you're writing for others, you don't have the freedom to pull off crazy “stunts” like you've seen at the beginning of this email.

Voice matching is formulaic. Mathematical.

So what do you do?

Simple: You “become” your client. You learn to think like them. Talk like them. Write like them.

The best way to do this is to interview your client.

The second best way is to consume every piece of content they've ever put out and take notes.

Notes on:

But what I do next is the critical part:

I write a journal entry from their perspective – using their style.

It might sound woo-woo. Maybe a bit over the top.

But realize this:

In essence, you're “becoming” another person. Even if you're writing copy for your own brand… you're forced to “take on” the identity of your ICP.

Most copywriting “frameworks” become completely obsolete once you master this meta-skill.

This is how you make your copy sound human. Genuine. Authentic.

And in the age of AI… this is exactly what you get paid for.

Welp…

That's another email in the bag baby.

If you have any questions, comments, or thoughts… kindly reply to this email.

Tim <3

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