Selling without social proof - 2 easy steps

The age-old question:

“How do I sell something without social proof?”

I know how hard it can be…

You’re running around like a headless chicken, pitching your offer left and right…

But all you get is people waving you off.

Worse yet, you’re destroying one of your most precious assets in the process.

Your reputation.

But it doesn’t have to be this way.

Let me show you how to attract clients with ZERO social proof, whatsoever.

It all boils down to 2 simple solutions:

1. A crazy risk reversal.

2. A solid af personal brand.

Risk Reversal

There is no better way to sell something than by removing ALL the risk for the client.

All of it.

If you don’t have case studies or testimonials, your offer MUST be a no-brainer for potential clients.

You do this by way of a risk reversal mechanism.

This could be:

• A guarantee

• Pay on results

I’m opposed to the idea of doing work for free.

(That is if you already feel confident in your skills)

The reason for this is that free clients don’t take you seriously. They don’t respond to your texts, they don’t cooperate, it sucks.

Equally, you won’t be as motivated to deliver results. Why would you?

A risk reversal puts money on the line.

The client has skin in the game. You will actually reap the rewards for your work.

The results will be better, the client happier, and your wallet thicker.

It’s a win-win.

Personal Brand

A brand serves as a sort of portfolio.

It gives people a reference point for:

1. Who you are

2. What you do

3. How you act

If pulled off correctly, you can build meaningful relationships with thousands of people.

A.k.a. Trust on scale.

This will make it really easy to sell.

A solid personal brand is a superpower in marketing.

It’s your USP.

People buy because you’re the one offering.

The way to get to that magical point is by posting 2 types of content.

• Authority

• Personal

Let’s break down each one.

1) Authority

This type of content establishes you as the go-to guy in your space.

We can further break this down into:

• value content

• insight content

Value content means (as the name suggests) delivering disgusting amounts of value.

Clear, step-by-step instructions for achieving a desirable outcome.

This is how you build goodwill.

Insight content is a little different.

It shows the reader that you know something they don’t.

That you have the keys to their dream outcome, but you don’t reveal how to get there.

This teases – almost agitates – them.

This is what will shift readers into the “buying right now category.”

(I tell them what they should do, but not how to do it)

2) Personal

This is pretty self-explanatory.

Just post something about yourself.

• Your ideas

• Your opinions

• Your life experiences

This gives the reader an image of who you are.

Why is this important?

Because we only buy from people we like.

And this is by far the best way to filter out everyone who doesn’t like us.

But this is essentially it.

I know this wasn’t groundbreaking advice…

But it fucking works.

Commit to fixing these 2 and you’ll have your first client in no time.

Thank you for reading Legend!

See ya!

Tim <3

P.S. If you need help with any of this, reply to this email and I’ll pass you over some quick advice.

About us: I'm Tim and over the past few months I have achieved over 1,500 followers on X. I'm looking for 2 more people to do the same and I can take care of the guesswork for them. You are receiving this email because You’re part of Cut the crap newsletter an absolute fcking rockstar who is gonna kill it in X and make your parent’s jaw drop with twice the speed of an F1 car, I will make sure that every piece of content you receive from me is no bs and straight to the point like my motto but if you would prefer to follow the path meant for losers, live a lifestyle that’s a complete joke, desolate the path of mediocrity then you can, of course, unsubs from the link down below and you would not be receiving these value bombs daily and you would be sweating with everyday tasks like you’ve been breakdancing in the Sahara desert, and without a mentor to guide you will make sure that you utterly fail in every realm of skills that ever existed, if that’s the case then we can turn in the workbook, shake hands and part as friends, no hard feelings, I’ll remember you and make sure you do not ever come back in peace. To make sure you receive emails from me every day just star this email and add me as a contact. We need to fight this as a team. I ensure that your personal information provided when signing up for my newsletter is safe. I use a ton of safety measures to make sure that your data is protected. I pride myself on my reputation and that means I would not be giving your personal information away to third parties. this email is meant to help you and if you use this for any bad purposes you'll be held guilty under the international law and this is not allowed to be copy-pasted. if any discrepancies are found the person responsible will be punished according to the copyright law. This email is a publication of the Cut the crap newsletter. If you have any questions about this just reply to this email or shoot me a dm on Twitter