Welcome back, friend!

Todayyy I’m gonna share a content strategy with you.

A strategy that will get you qualified leads on autopilot.

AND will make your X journey fun AF!

What is it?

*drumroll pleaseeee*

The good ol’ 80/20 split.

• 80% authority

• 20% random shit

What purpose does this serve?

Authority Posts

For most of us, the goal on X is to make money.

For this, you’re going to need to show people that you’re a fucking expert.

You’re the go-to guy for your specific niche.

That’s what you want to be known for.

So… how do you achieve this?

Simple:

By providing as much VALUE as possible.

AND…

By proving your competence.

Posts like this are called “authority” posts.

And YOU, my friend, fucking NEED them!

(That is if you want to make money…)

• Show your expertise with social proof

• Share all of your secrets (for free)

• Share what you learn

We’ll go deeper into this in a future newsletter.

Random Posts

Most of you are running a personal brand.

The beautiful thing about that is that you can post whatever the fuck you want.

And people will like it.

At least some (the people you want to attract).

This is what makes this fun — and you SHOULD have fun.

So if you have a controversial take…

Or just want to express your love for coffee (which I do often)...

Fucking post it!

It’s your brand. 

You should post what you like. PERIOD!

 Follow this 80/20 split and you’ll maximize:

• Success &

• Enjoyment

Alrighty… Have a faaaantastic day!

-Tim <3

👉P.S. Tired, frustrated & confused about not knowing how to grow & monetize your brand?

Let’s hop on a quick 15-min call where we talk about your specific roadblocks. No obligation to do anything, just some free value. 

Can’t wait to chat with you! 😊