Is my 180kg deadlift cursed?!

So, the other day I posted a video of me deadlifting.

I lifted 180kg for 3 (okay, 2,5) reps.

The post got mediocre attention on Twitter, but it kinda went viral on Threads.

1k views while I’m at 30 followers.

And the folks over on Threads were concerned.

“Umm, your form is f*cked”
“Plzzz don’t ego lift on deadlifts 😭”
“Mind if I share some improvements on your form?”

And frankly…

They were…
completely right.
💀

I re-watched the video and my lumbar spine was curled up like a cephalopod’s tentacles. I didn’t activate my lats enough, dragging the weight too far away from my legs – putting even more load on my lower back. And apparently, using lifting straps is… a bad idea?

Don’t know about the last one, but unfortunately, I have to admit…

This was a big ol’
ego lift.

From now on, I’ll dial back on the weight and focus more on form – don’t wanna end up like Ronnie Coleman when I’m his age.

But there’s actually something we can learn from this:

The reason my form was… shagged, was because I didn’t KNOW any better.

I simply didn’t have the knowledge required to spot the flaws in my form.

It’s the same in your business:

There are countless things you’re unaware of that are slowly eating away at your business.

The worst part?

 You have NO way of knowing about them.

Unless…

…

…

…

You continue to educate yourself.

As Socrates once said: 

“Knowledge will
make you be free”

Let me illustrate the point with an example:

In March of this year, I tried sending daily emails for the first time.

At the time, email and Twitter were my only marketing channels so I really needed this to work (I was working 10+ hours a day while making less than $1k/mo).

There was a problem though…

My open rates were atrocious. (Usually ranging from 20-30%.)

The worst part?

I didn’t know wtf caused this.

I even paid a guy $150 to fix this for me but to no avail.

It wasn’t until I stumbled upon a “subject line swipe file,” which taught me that my subject lines were the bottleneck all along.

I thought my subject lines were decent…

But in reality (and I can confirm this looking back), they were horrid. Kind of like my deadlift form.

Nowadays however, I’ve solved that problem:

So, here’s the deal:

TOMORROW AT 11 AM CET… I’M LAUNCHING THE SUBJECT LINE TREASURE TROVE.

A compilation of my 45 best-performing subject lines that consistently get me open rates of 50%+.

Including their actual stats and a short explanation of each so you can “emulate” my thought process and come up with creative subject lines (that get opened) yourself.  

I’ve sorted them into 12 categories you can simply “steal” from me to boost your own open rates.

(You will also see what made YOU click on THIS email)

Set a reminder for tomorrow.

Talk soon,

Tim <3