I took Magic Mushrooms

Welp, I didn’t have the best start to 2025…

On the 1st of January, my family and I sat down to have lunch together.

The meal à la carte? Poke Bowls.

A rice foundation, some veggies on top, and most importantly, chicken breast for the protein (gainz, baby).

Oh yeah…

Not to forget – some mushrooms.

Some might call them… magic mushrooms. But not the type that leaves you hallucinating… 

More of the type to leave you—

VIOLENTLY VOMITING
FOR 11 HOURS.

The first day of 2025 consisted of me mumbling prayers at the porcelain altar (and spewing out all the precious chicken breast I just had). 😅

I’ll spare you the details though.

But being the hopeful optimist I am… I tried to find a lesson in this.

(Not easy when you’re still strapped to your bed and close to overdosing on Ibuprofen.)

But here’s my best attempt:

When I ate those funky mushrooms, they actually tasted decent. (As decent as mushrooms can taste anyway.)

I couldn’t have guessed that they were poisoned.

It’s the same with the information you consume online – a lot of it will make you feel good because it validates your thinking … but in reality, it’s often harmful to your business.

For example:

I recently heard someone say that it’s okay if your income isn’t growing.

Of course that makes you feel better about yourself if your income is stagnating.

Unfortunately…

It distracts you from the fact that if your business isn’t steadily growing (and mind you: it doesn’t need to grow breakneck fast) … you’re doing this business thing wrong.

If you’re not growing, you’re dying.

It’s an unfortunate truth.

See, sometimes we need to eat a shit sandwich like this to break out of a plateau and take our business to the next level. 

The delicious meal that makes us feel good (like that Poke Bowl), is often the most harmful to us long-term.

That’s why it’s so important to have someone to tell you the truth – even if it hurts your feelings.

Because one thing that’s more painful than a hard reality check?

A slowly dying business.

On that note:

I’m currently condensing all the knowledge on how I’ve been able to scale my copywriting business to over 5-figures into a simple replicable process.

Spoiler: it contains a lot of shit sandwiches.

It doesn’t sugarcoat anything. It literally gives you the exact process I took (plus everything I could have done better).

I’m planning to take on ONE (yes, only one) coaching client this month who will get 24/7, 1-on-1 access to me, and this exact blueprint.

I’ll still need some time to distill it into its most essential parts (so you won’t feel overwhelmed).

But if you reply to this email with “coach” I’ll stick you on my waiting list where you’ll get a cheeky early bird price.

In this program you’ll learn:

  • My brand new Twitter outreach strategy that has landed me a 5-figure deal last month (this works even if you have less than 300 followers and zero case studies)

  • How to use content to grow your newsletter and the 7 email types to make sales on autopilot ASAP (you’ll have me by your side there to critique all your content + emails so you’ll always feel confident in what you put out)

  • ALL the systems I’ve arduously built up over the past year to streamline my business (which is why I can get away with working just 1-3 hours per day if I wanted to) – this includes my CRM, software stack, contract templates, AI prompts, input trackers, etc.

And much more.

Some prerequisites for joining:

  • You’re mature enough to understand that “easy money” is an illusion – it will never be easy, otherwise, everyone would be successful by now

  • You’re genuinely passionate about writing – I refuse to take on anyone who’s in this just for the money. I’ve found that these people are extremely short-sighted and hard to work with.

  • You have been building your brand for longer than 4 months – if you’re a complete beginner this program isn’t for you. However, if you’ve been doing this for a while but still can’t seem to have the success you want… this program might be exactly what you need going into 2025.

If you want to have a better start to 2025 than me, reply with “coach” to reserve a spot on my early bird waiting list.

Talk soon,

Tim <3