A lot of you have asked me how I write my emails.

You copywriters are such curious snifflers. But fine… I’ll do you the favor.

And yes, indeed…

My email writing process is a carefully thought out, precisely calculated step-by-step syste—

Ehhh!
Who am I kidding?

Here’s what it really looks like:

Step 1: I go about my day (usually sipping on Ethiopian filter coffee) … I’ll literally do nothing else … and THEN – in a flash – an idea arises.

Next thing I know? My mind goes bananas.

It automatically evaluates the best “angles” to package this idea. It thinks of leads and hooks. Sometimes I even write the entire email in my head.

And that’s when I frantically
jump up and start writing.

When the idea arises it’s like an itch that can’t be scratched unless I put it on paper (or Google Doc).

As for the writing part itself:

I just write whatever comes to mind. I jump back and forth … jot down new ideas as they surface … and let my mind run loose.

No overthinking.
No second guessing.
No censoring myself.

(I swear… if you saw me typing out this email live, you’d think I was totally ADHD. I go berserk. But hey… that’s what works for me!)

And then…

I let the draft marinate.

I’ll come back a day later … make some minor adjustments (rephrasing, removing fluff) … and ship it.

Et Voilà!

There’s your email!

Okay, I admit… all this might not be as sexy as you’d have hoped. No “step-by-step system” or checklist.

But there’s a meta-lesson hidden in this.

Once you reach a certain level as a copywriter… you just don’t need many “systems” or “templates”.

All the PAS and AIDA stuff is cool.

But I never even THINK about them when I write copy (and my copy has generated over 5-figures in profit in the past months in various markets).

That’s because eventually… copywriting becomes ingrained in your BEING.

You do these things automatically. You develop an intuition for what works and what doesn’t. It’s like an artist who doesn’t even think about what brush stroke they make – they just paint.

More:

It’s what separates those who will flourish from those who will be replaced by AI.

It’s TASTE!

Something you develop only if you “bend the rules” … put in the work … and become a lifelong student of the craft.

And if you’d like to see what exquisite taste looks like…

Follow me on Instagram 😉

It’s the only social media platform I currently use (occasionally … rarely).

(Yeah, I’ll admit: I’m pushing my Instagram so I can get a couple more followers. It helps with networking. But I promise to post cool and valuable stuff on there from time to time)

Alrighty… that’s my frantic coffee rant.

Reply if you enjoyed this one. I always love hearing from you.

Tim <3

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