Hola, como estas?

Hola, como estas?

It’s been a while since I sent an email. Don’t worry, I haven’t died.

Here’s what’s been happening on my end:

  • Been working on a few big client projects — which I’m unfortunately not allowed to talk about (but trust me, they’re SO cool)

  • One of my clients churned — which sucks and was entirely my fault

  • But on a happier note: I attended a networking event with local startup founders, and I might have landed a BIG client from that

However… I also did something else.

Once again, I’ve taken a lot of time to introspect because I noticed a pattern:

Whenever I wanted to sit down and work on my business … I felt this odd, lingering resistance.

It was like my mind was SCREAMING at me not to work.

When I first noticed this (almost 7 months ago) … I just ignored it.

Kept pushing.

But over time, this feeling grew stronger and stronger until I started procrastinating. Some days, I’d sit in front of my PC for hours … without doing ANYTHING productive.

That was when my alarm bells went off.

Usually, I’m a disciplined guy — the work gets done no matter how I feel.

But this wasn’t just “feeling under the weather” … this was chronic, active resistance.

I asked myself where this came from.

And I realized:

All this time running my business … I’ve worked because I felt obligated to do so. It never was because I genuinely WANTED to.

Sure, some of the work was fun.

But the underlying “motivation” was always guilt, pressure, and a fear of falling behind.

I noticed this.

And I decided that I didn’t want to be motivated by negative energy.

You know, one of the reasons we started a business was to unlock freedom. But not only financial freedom … we also want SPIRITUAL freedom.

And the opposite of spiritual freedom? It’s guilt. Shame. Fear.

Chronic guilt is like a prison.

It might motivate you to work harder, start your business, and scale it to a respectable income … but in reality, you’re still a slave. Just not to a boss anymore. This time, you’re a slave to your own mind.

(Which is arguably much worse because you can’t escape it.)

And so…

I’m currently “reprogramming” my mind to feel excited about work again.

Here’s how:

  • I’m working in novel environments (cafes, my living room, at uni)

  • I start my workday with 30 minutes of freewriting — to get those creative juices flowing

  • I do something enjoyable (like drinking coffee or listening to music) before or after work

  • I don’t listen to the voice in my head telling me to “work harder or you’ll fall behind” anymore

So that’s what’s been happening on my end.

This was a rambling email but it might be helpful to someone. Remember: Half of success is your inner game. Don’t neglect it.

Reply with your thoughts.

Tim <3

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