How I come up with infinite content ideas - QUICK

Let me know if this sounds relatable:

You’re staring at an empty white document.

Just a couple of incoherent notes scattered across the page.

The cursor’s blinking taunting you.

• You want to create something meaningful.

• You want to create something that will help other people.

• You want to create something that gets you closer to your ultimate goal of freedom.

But you just can’t. 

You don’t know what the fuck to write about.

Trust me, I’ve been there. (More times than I’d like to admit…)

Today I want to share with you the method I used to escape this problem.

Let me introduce you to my Problem Desire Database.

The Problem Desire Database (PDD)

The PDD is my system for coming up with infinite ideas.

Ideas that add value to my audience’s lives.

Ideas that actually fill up my wallet.

Ideas that sell.

This eliminated writer’s block from my life.

Here’s how to create your own database of ideas:

Step 1: Write out your ICP’s biggest problem

If you haven’t yet defined your ICP (ideal client profile) wtf are you doing?

Go ahead and do that right now.

• Who are you selling to?

• What are their problems?

• What are their dreams/desires?

Step 1 of the PDD is about identifying their BIGGEST problem.

The one that you’ll solve for them.

Let’s take an example:

You’re offering email ghostwriting services.

Your ICP’s biggest problem is that they can’t sign any clients.

Step 2: Break this down into sub-problems

There are a bunch of reasons why your ICP can’t fix this big problem.

In our example that might be:

• They don’t know how to write content that sells

• They don’t have the time to write that content

• They don’t know what platform to use

• They don’t know how to attract quality leads

• Etc.

List out as many of these “sub-problems” as possible.

This alone should give you countless ideas.

Step 3: Write out their desires (surface level)

Now that we have problems to write about, dig into WHY they should listen.

Why should they solve this problem?

In our ghostwriting example:

• They’ll get more engagement

• They’ll attract more leads

• They’ll book more calls

• They’ll sign more clients

• They’ll make more money

Step 4: Uncover their core desires

This is a powerful lesson I learned from Harry Beadle (who needs no introduction).

Nobody wants money…

They want the downstream effects that come from making money.

• Status

• Freedom

• Peace of mind

If you want to make your content powerful…

Address these core desires.

This is where you build a real connection with your audience.

You make them go:

“Whoa! This guy understands me! I like him!”

And that’s exactly what you want to achieve.

Step 5: Organize

You now have a bunch of problems and desires that you can address.

It’s time to turn this into a polished database.

Categorize each of the subproblems into 3-6 main buckets.

These are the general categories that each problem fits into.

In our example that could be:

1. Copywriting

2. Lead Generation

3. Marketing

4. Branding

Now, whenever you have the urge to punch a hole through your computer screen because you can’t come up with ideas…

Just choose a category, a sub-problem, and a related desire.

BAM!

It’s time to create.

Talk soon,

Tim <3

P.S. Ready to sign your first $1000+ client in the next 60 days?

This is exactly what I teach in my upcoming group coaching program (starting next month).

2 out of 5 spots have already been claimed.

Want access before everyone else?

Reply with “mastermind” and I’ll send you the full details.

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