I’ve got a real treat for you today.

This is my obligatory… 

Build in public update.

But unlike most creators who use this as an excuse to flex their accomplishments…

“I hit $233 a month wooaahhhh!
(Now please buy my coaching program.)”
🤓

I’ll use this chance to tell you what I DID!

Because look… 

That’s what really matters.

Not what you achieved… but the actions you’re taking to get there.

Right.

Let’s get it started then.

=====

A couple of days ago, I had a little fun with my landing page.

(Maybe more than “a little” hehe…)

Here’s what it looked like before my pandemonium:

A little context: Before I started talking about writing & personal branding… I actually ran a self-development blog. 

The plan was to sell my “life coaching” (a fucken 20 y/o selling life coaching ooooof).

Luckily…

I realized how stupid that was and started talking about something I was talented in.

Copywriting.

Anyways. As you can see… my landing page kinda stank. That’s why I’d kept it hidden for months haha.

It was time to make a change.

So yesterday - 3 coffees deep - I went on a massive quest:

Create a solid fricken landing page. (Finally)

And here’s the result:

Okay, I’m far from done.

• Still need to add an image

• Still need to add some copy below the fold

• Still need to work on the CTA (the beehiiv form just sucks)

But it’s much better than before.

Let me break down some of the copy sauce I used to create this LP.

The rough structure goes as follows:

[Target audience callout]
[Headline]
[Subheading]
[Form]
[PS section as a “qualifier”]

Very simple, innit?

The first thing I do is call out my target audience (creators, copywriters, coaches).

The reason?

Make them feel addressed. 

Not only that… I also want to repel anyone who doesn’t fit into that category.

There’s no use in having a list full of people you don’t care about.

Next.

The headline.

This is the (second) most fun part.

Look, I truly believe that my emails are special. 

Not because I’m some super-genius or something… but because I provide genuine value (unlike 95% of other creators’ newsletters).

Value in the form of:

• Education

• Entertainment

• And sometimes inspiration

You’re probably subscribed to 20+ of these newsletters.

How many do you actually read?

2? Maybe 3?

The truth is…

Most newsletters are garbage! 

They provide ZERO value and it’s pure pitching. Every. Fucking. Time.

And look… don’t get me wrong.

I WILL pitch you as well (just wait for the end of this email 😈), but I do so AFTER helping you out.

I’m authentic about it.

Anyways… I play into this in my headline. 

My newsletter is a CHEAT CODE. And that separates me from the rest.

(This is called: Positioning.)

I also add a little personality with the “f*ck you to an average life” line. 

Chances are… if you’re reading this, you fricken DESPISE the average life:

• Wake up

• Commute to work

• Serve your 9-hour shift

• Commute home, get stuck in traffic

• Fall on your couch and numb yourself with Netflix

Urghhh.

I get the woozy doozy even thinking about this.

Alrighty, next up…

The subheading

The most important part here?

Social proof.

“Join 500+ creators” sounds a whole lot better than “Sign up now.”

As I said… I still need to work on the form. But what follows is pretty cool (if you don’t mind me saying so).

The PS section

I already told you: I don’t want any rando’s on my list.

That’s why I intentionally offend some people here.

This is where I have some fun:

“P.S. WARNING: My emails ain’t for the faint of heart. If you have no sense of humor, are allergic to money & value, and generally hate your life… you will HATE my emails.”

Smile :)

This also sets the tone for what people expect when they sign up for this newsletter.

Look, I’ll admit…

Sometimes I’m a little bit of a dick. But that’s who I am. And if someone doesn’t like my “cut-the-crap style”, they shouldn’t sign up for my list.

I won’t change for some random stranger on the interwebs.

The next section is very important.

‍‍”P.P.S. For the love of God… don’t sign in with your junk email address. I write these emails to BENEFIT you (genuinely). So why tf would you sign up and never read them?”

I’ve caught you, haven’t I? 🧐

You’re reading this with your junk email address.

I am very disappointed :(

Even though most people will still sign up with their junk address (because they’re unscrupulous wankers)...

Some people won’t.

I want my emails to be the highlight of your day.

And if they land in your “junk box”, you probably won’t ever read them.

That’s why I urge people not to do that.

Anyways…

I’ve rambled on for a long time now.

That was it from—

Wait!

How fricken EVIL of me?!

I forgot to pitch you on my Mastermind!

This is where you and 4 other creators will scale their brands to $3,000/month in the next 90 days - or you don’t pay.

Together we’ll:

• Hit your first $1,000 in 30 days

• Scale that to $3k/month in 90 days

• Position you as an irrefutable authority

I’ve only got 3 spots left, so reply with “scale” and I’ll send you the full details.

And next time I open… I’ll increase the prices.

Better be quick.

(I told you I’d pitch you! See, I keep my word).

Talk soon,

Tim <3

P.S. I write these emails because I want to help you.

But to do that, I need to know EXACTLY what you're struggling with right now.

So…

Fill out this 30-second questionnaire to tell me all about your biggest problems right now (so I can solve them and give you the solutions on a silver platter).

About us: I'm Tim and over the past few months I have achieved over 2300 followers on X. You are receiving this email because You’re part of Cut the crap newsletter an absolute fcking rockstar who is gonna kill it in X and make your parent’s jaw drop with twice the speed of an F1 car, I will make sure that every piece of content you receive from me is no bs and straight to the point like my motto but if you would prefer to follow the path meant for losers, live a lifestyle that’s a complete joke, desolate the path of mediocrity then you can, of course, unsubs from the link down below and you would not be receiving these value bombs daily and you would be sweating with everyday tasks like you’ve been breakdancing in the Sahara desert, and without a mentor to guide you will make sure that you utterly fail in every realm of skills that ever existed, if that’s the case then we can turn in the workbook, shake hands and part as friends, no hard feelings, I’ll remember you and make sure you do not ever come back in peace. To make sure you receive emails from me every day just star this email and add me as a contact. We need to fight this as a team. I ensure that your personal information provided when signing up for my newsletter is safe. I use a ton of safety measures to make sure that your data is protected. I pride myself on my reputation and that means I would not be giving your personal information away to third parties. this email is meant to help you and if you use this for any bad purposes you'll be held guilty under the international law and this is not allowed to be copy-pasted. if any discrepancies are found the person responsible will be punished according to the copyright law. This email is a publication of the Cut the crap newsletter. If you have any questions about this just reply to this email or shoot me a dm on Twitter