BOOOORING 🥱

Tim Schreiber
February 11, 2025

Yesterday, I got a reply from a reader.

It read:

Honest feedback: I feel like your SLs are getting weaker, bro. I liked your initial ones way more. For example, this one felt like a clickbait.

P.S. I love reading your emails. I didn't want to spread hate through this reply.

Okay…

Listen here you little prick. 😡

I’ll tell you somethin’…

…

Just kidding.

I actually appreciate replies like these.

No feedback = no growth.

But here’s the deal:

I run an A/B test on my subject lines for every single email I send.

I always pick a subject line that is a little … “out there” … and a more typical benefit/pain-driven one.

And it looks like recently the traditional, “boring” ones have performing better.

So wtf am I supposed to do?!

Do I sacrifice some of the entertainment factor for higher open rates?

Or do I give my readers a little treat in their inbox with – dare I say – HILARIOUS subject lines like “Pinterest quote p0rn”?

Tough choice.

So let's settle this debate once and for all!

For this email, I'll run a split test on my ENTIRE list.

50% of you will receive the subject line “Low open rates?” (yaaawn)…

And 50% will receive a much more eccentric subject line: “BOOOORING 🥱 “

So…

Which one did you get?

Let me know by replying to this email.

Tomorrow, I'll update you on the results.

And we'll find out once and for all who wins this epic duel.

Entertainment?

…Or proven formula?

I know who I'm rooting for.

And if you want to prevent your prospects from snoozing on your proposals … I've got something grand coming up this week.

I'm launching a new giveaway.

This one is going to be totally different from ALL my previous ones.

And it might well be the most valuable.

(If you've read my previous giveaways, you know I don't hold ANYTHING back in these.)

For now…

Let me know which subject line you got.

Tim <3

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