Are you building a cage around yourself?

I used to be a slave.

Not in the literal, chains-and-whips sense.

But in a way that felt just as suffocating.

See, there was a time when I forced myself to post “authority content” every day because that’s what “smart” creators do.

• Viral threads

• Case studies

• Tactical breakdowns

Did it work?

Sure. Engagement was decent. My audience grew. Clients showed up.

But I hated every second of it.

I started dreading opening my own X account. Writing felt like a chore. I wasn’t building a business – I was building a prison made of expectations I didn’t even want to meet.

We get into this game because we want to get paid to be ourselves.

Not to conform. 

Not to chase trends. 

Not to force ourselves into some rigid content formula just because it might get us more money or more clout.

When posting content merely becomes a box to tick off on your to-do list…

It’s time to pause.

Why are you actually here? To post 3 tweets per day? Or to build a business you enjoy?

The best content strategy is the one you find meaning in.

Because when you enjoy what you’re writing, you’re consistent. You’re unique. You build a brand people trust.

And trust? That’s what gets you clients.

F**k trends. Be yourself.

Tim <3

P.S. If you’re tired of forcing yourself to create content you don’t even like…

And you want a strategy that actually fits you – while still signing clients and growing your brand…

I can help.

My 1:1 coaching program is for copy and ghostwriters who want to build a business that feels good to run.

If you’re interested in making money without hating your X account, reply with “WAITLIST” and I’ll reserve you a spot next time I open.

Got a question?
👉️ Just reply to this email.