AND THE WINNER IIIIS...

The results are in!

Yesterday, I hosted the email battle of the century.

Two subject lines. One winner. A fight for inbox dominance.

In the red corner: “Low Open Rates?” – the pain-driven, generic, yet undefeated heavyweight.

In the blue corner: “BOOOORING 🥱” – the wild-card underdog, here to dethrone the boring templated approach.

So … who took the crown?

After one hour, it came down to a SINGLE PERCENTAGE POINT.

• “BOOOORING 🥱” – 30.17% open rate

• “Low Open Rates?” – 29.06% open rate

So yeah … the eccentric, personality-driven subject line won. But only by the slimmest of margins.

Honestly?

I’m confused.

I thought “BOOOORING” would wipe the floor with the generic subject line. 

But here we are.

Maybe it’s because I only ran the test for an hour? (The open rate later climbed to a solid 47.25%)

Maybe “Low Open Rates?” was better than I gave it credit for?

Or maybe…

Subject lines don’t matter as much as we think.

There’s a general rule in marketing: The sender name matters more than the subject line.

And I agree.

But here’s the deal:

Just because your reputation carries weight doesn’t mean you can slack on subject lines.

Glenn Speakman made a great point on my podcast:

When your name is competing with Dan Koe, Ben Settle, Daniel Throssell, or Kieran Drew in your reader’s inbox…

Your subject lines better be on-fucking-point.

That’s exactly why I put together my Subject Line Treasure Trove – a collection of my 45 best-performing subject lines that have pulled in open rates of 50%+.

A few months back, I launched it in a giveaway.

And now?

I’m doing something even better.

This new giveaway is unlike anything I’ve ever done before.

• It’s not a dusty swipe file

• It’s not a boring Notion template

• It’s not some half-assed Google Doc

This one’s different.

This is REAL-WORLD knowledge – “street wisdum” as the kids might call it.

You’ll see exactly what I mean tomorrow when I launch it on Twitter.

Stay tuned.

Tim <3

P.S. Which subject line did YOU like better?

Personally? I’m always rooting for the personality-driven, entertaining subject lines.

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