Amigo, I heard you wanted an email? 🇪🇸

Ah, sí. 

Este tipo loco está pasando el rato en España ahora mismo.

(Umm… no, I didn't just use Google translate for that sentence 🤭)

But anyway… that's right.

I'm currently chilling in Spain. Here for a family fiesta.

During my 4 days here (so far), I’ve been ‘working’ quite a bit though.

Writing. Studying. Thinking.

And one of the things I realized is that you really DON’T want to be selling a product.

“Huh? How am I s’pposed to make money then??”

…I hear you ask.

Well my friend, it’s simple:

Instead of selling a product, you want to be selling a MOVEMENT.

Lemme give you an example:

Instead of ‘selling’ a community for “how to get jacked” … you want to be selling them on an entirely new training style (that will make them jacked).

That’s your movement.

The reason for this is that most markets are oversaturated.

They’ve heard the same boring promises 1000s of times before. And sadly… none of it has worked so far.

So how do you stand out?

By giving them something NEW they believe will actually work for them.

And that’s your movement.

Plaster your claims with proof and frame your solution as a movement 100s of people are jumping in on.

There are many psychological triggers at play here.

But that’s all fancy-schmancy nerd talk. 

All you need to know is that you don’t want to sell your customers a product. You wanna sell them on the movement … and later introduce your product as a part of it.

Asta la vista.

Tim <3

PS. Follow me on Instagram if you’re an amigo.

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