A Soviet robot cat is spying on me

So there’s this cat.

Whenever I walk into my garden to practice some handstands… I see this stupid, white-haired creature staring at me. 

It’s gotten to the point where it’s slightly suspicious.

I don’t know whose cat this is … I have no idea how it gets into my garden (considering the fact that it’s fully fenced in) … and whenever I walk toward it, it sprints away faster than Usain Bolt.

Thus, I have come to the conclusion:

I am the victim of a
Soviet spying operation.

And this is no cat! 

It’s a Soviet spying robot, equipped with cameras, heat sensors, and probably a set of lethal bullets for when they’ve had enough of my shenanigans.

There’s just NO OTHER WAY.

Why would the Soviets spy on me?

I’ll tell ya why:

I have a SECRET.

A secret I’ve been hiding from the public for literal decades. 

A secret that poses such an existential risk to society that, if exposed to the wrong people, will cause the collapse of the world as we know it.

And in today’s email…

I will let you in on this safeguarded and mysterious secret. Just promise that this will stay between you and me!

Promise? … Okay good.

My secret is…

I’m NOT a copywriter anymore.

In fact, I’m wholeheartedly convinced that copywriting (as a business model) is DEAD!

If you’re a copywriter…

You’re literally
COOKED!

I’m being serious.

The pure copywriter – the guy who sits down and only writes copy – is being replaced as we speak.

No, not by AI.

But by a NEW breed of marketers.

Let me explain:

Because of AI, clients are expecting more, better, and faster. 

If a 15 y/o can whip up some half-decent copy in 10 minutes using FatGPT… why pay for an expensive copywriter who takes WEEKS to finish his copy and delivers marginally better results?

Just handing in a Google Doc with some unformatted copy won’t cut it anymore.

See, the “copywriters” of the future really aren’t writers at all…

They’re holistic marketers who have expertise in branding … design … back-end automation … software … HR … business growth … writing … sales … heck, even accounting & investing.

ALL of these combined will make you an outstanding copywriter.

Because copywriting isn’t about writing anymore… 

It’s about strategy.

So what does this mean for YOU?

It’s simple: 

Don’t be just another copywriter… 

Be a copywriter who offers a FULL PACKAGE service and understands the fundamentals of building a business.

For your clients, it’s like choosing between a scrappy hostel and a 5-star luxury resort (all-inclusive). No brainer.

This knowledge will make you INFINITELY more valuable (and irreplaceable) than these poor chicken copywriters who only… well, write.

So… if a random cat starts staring at your window every day from now on… be careful. It’s a SPY! 

Don’t let them get their dirty fingers on this secret.

Tim <3

P.S. Exciting news:

I’m planning to answer more reader questions in these emails. 

So please, if there’s something you want guidance on (maybe how you should structure your offer, do your outreach, pick a copywriting angle, etc.) … or if you have a hot take on a heated topic… 

Reply to this email and I’ll answer your question completely FREE in my next email.

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