8 Sunday lessons

It’s Sunday again.

Which means it’s time to look back and reflect on the past week.

I thought it would be fun to share some of my lessons with you so you can go into next week feeling just a tiny bit smarter (hopefully).

(I’m planning to make this a recurring theme for Sundays – lmk what you think).

But now…

Onto some Sunday lessons.

1) Don’t hide your prices

It’s common practice in marketing or sales to only reveal your price at the end of your sales letter or call.

There’s nothing wrong with this per se… but I personally believe that this is far from optimal and sometimes even damaging. 

Here’s why: If someone’s jumped on a sales call with you or has taken time out of their day to read your sales letter, they most likely have an interest in buying your product.

Why then would you make them talk to you for 500 minutes or read your 938-page sales letter just for someone to realize at the very end that they can’t pay? State the price up front and the qualified people will stay.

(As always this doesn’t apply to ANY and EVERY situation. Context fellas.)

2) The only way to scale your business is…

…to create assets that generate business for you while you don’t work. Think evergreen content, employees, automated funnels, etc.

But what’s upstream of that?

You need to know how to create those assets in the first place. The only way to do that is to improve your skillset. But how? By doing the boring, unscalable tasks – like manual outreach, writing content, or sales calls – for years.

The only way to scale is to do the unscalable.

3) Use emojis in your subject line (sometimes)

It helps boost open rates. But don’t do it too often, it might get annoying.

4) You can only do so many things in a day

This week I played with my productivity system.

Instead of composing a HUGE to-do list the night before, I picked just ONE task that was the most important.

If that task was done, I could do whatever the fuck I wanted. It really is about prioritizing and checking off the IMPORTANT things. (Spoiler: the important thing is usually the thing you feel like doing least).

But there was a problem…

5) I don’t know how to chill

Your guy doesn’t know how to take a step back from my work and relax. I often feel guilty and anxious when I’m not working. It’s a constant sense of falling behind.

And ironically, it makes me a fuck ton less productive.

So on Friday, I decided to make an intentional effort to relax. I watched the movie Interstellar and went to bed early. Great decision.

Again, it’s not about being busy. It’s about working on the important.

6) Think short-term

If you’re making less than 1-2 mil a year, you should constantly think about how you can double your business RIGHT NOW. This month.

Thinking in short time increments forces you to stay nimble and constantly work on the most burning problem. This way, fires won’t be able to spread and through years of doing this you’ll have a bulletproof foundation.

Does your traffic suck right now? Fix that. Does your offer suck? FIX THAT. One by one work through those bottlenecks and you shall have a flourishing biz.

7) At the same time… think bigger

Contrary to popular belief, I think that short-term thinking in your business is great. But don’t go chasing the quick buck – focus on the action… not the money.

But it’s even more important to view the bigger picture in your life. Watching Interstellar gave me perspective. It made me realize how insignificant my little business problems over here really are.

Which gets me to the last lesson…

8) Spend more time with your parents

I just came back from a Christmas shopping trip with my mother and while having absolutely STUFFED my guts with Christmas candy, I’ve realized this:

Truly the most valuable thing in your life is to spend time with the people you love. You never know when they’re gone or drifting through outer space, millions of lightyears away like Cooper in Interstellar.

So give your mum a ring. Tell her you love her. Do the same for your dad. Make your time count.

And that concludes this week's Sunday lessons.

Hope you found it valuable. Let me know if anything resonates with you by replying to this email.

Talk soon,

Tim <3